{"id":897,"date":"2024-09-04T10:46:00","date_gmt":"2024-09-04T10:46:00","guid":{"rendered":"https:\/\/propconnections.co.uk\/?post_type=alt_investments&p=897"},"modified":"2024-09-12T09:31:04","modified_gmt":"2024-09-12T09:31:04","slug":"easyfood-equity-investment","status":"publish","type":"alt_investments","link":"https:\/\/propconnections.co.uk\/alt_investments\/easyfood-equity-investment\/","title":{"rendered":"easyFood Equity Investment"},"content":{"rendered":"\n

We are pleased to share an investment into easyFood<\/strong>, a company that is redefining the landscape of online food ordering through advanced financial technology and strategic growth initiatives. Part of The easyGroup with the backing and benefit of this globally recognised brand, the company are offering the investment as below. However, they are open to discuss or look at all options with interested investors.<\/p>\n\n\n\n

easyFood operates as a comprehensive online food ordering marketplace, integrating cutting-edge payment processing tools with a robust platform to ensure seamless transactions for merchants. Their competitive edge<\/strong> lies in their low commission fees<\/strong>\u2014just \u00a31.50 per order\u2014which makes them a highly attractive option for restaurants compared to competitors like Just Eat, Deliveroo, and Uber Eats. This pricing strategy is designed to drive restaurant sign-ups and enhance customer loyalty. They are ambitiously targeting to capture 10% of the UK food delivery market by 2025<\/strong> and 30% by 2026.<\/p>\n\n\n\n

To support their growth and expansion plans, easyFood is looking to raise a minimum of \u00a310m and up to \u00a350m<\/strong> to fuel further growth in exchange for 5% to 25% share in the business, this payment could be staged from a single investor. In addition, they will also entertain the smaller investor with the minimum investment of \u00a31m<\/strong> for a share in the business.<\/p>\n\n\n\n

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  1. Brand Awareness and Operational Scaling<\/strong>: The investment will be used to amplify easyFood\u2019s brand presence, operationalise their business for large-scale growth, and expand into new global markets.<\/li>\n\n\n\n
  2. Technology and Product Development<\/strong>: Significant resources will be dedicated to advancing their technology and product offerings to remain at the forefront of digital transformation in the food service industry.<\/li>\n\n\n\n
  3. Strategic Partnerships<\/strong>: easyFood has secured strong alliances with industry leaders such as NatWest, Ingenico, Verifone, Clover, Pax, and Castle, providing access to a global network of 85 million payment terminals. These partnerships enhance their capability to scale operations rapidly and integrate seamlessly with POS systems, thanks to collaborations with Deliverect, Otter, and Worldpay. Additionally, partnerships with global entities like Rebel Foods, Urban Piper, and Otter give easyFood access to over 270,000 restaurants worldwide.<\/li>\n<\/ol>\n\n\n\n

    Their growth potential is further supported by leveraging easyJet\u2019s European footprint and brand awareness, which will aid in reducing marketing expenses and improving customer acquisition. Plans for international expansion include key markets such as the UAE, India, Australia, and the USA through master licence agreements.<\/p>\n\n\n\n

    Revenue projections for 2025 estimate \u00a312 million<\/strong>, with expectations for substantial growth as easyFood onboards more restaurants and franchise areas. Their diverse revenue model\u2014encompassing delivery fees, transaction fees, service fees, and draw-down fees\u2014ensures a robust financial foundation by spreading risk and enhancing revenue stability.<\/p>\n\n\n\n

    Their aggressive growth targets include onboarding 10,000 restaurants by Q2 2025 and securing partnerships with Premier League stadiums for in-stadium food ordering.<\/p>\n\n\n\n

    These efforts underscore their potential to dominate niche markets such as sports and event venues. Furthermore, their success in securing deals with high-profile venues like Aston Villa, Manchester City, and Wimbledon<\/strong> highlights the scalability of their platform and introduces new revenue streams.<\/p>\n\n\n\n

    The website is active, and clients registered for the pilot launch in the Birmingham area in Q4 of 2024<\/p>\n\n\n\n

    Should you have any questions or wish to discuss this with Daniel Marsh who holds the mandate please me know.<\/p>\n","protected":false},"excerpt":{"rendered":"

    An Investment Opportunity Not to Miss: The Power of the easyGroup Brand<\/p>\n

    Investing in this opportunity means aligning yourself with one of the most iconic and successful brands in the world: easyGroup. Founded by Sir Stelios Haji-Ioannou, easyGroup has become synonymous with innovation, value, and disruption across a variety of sectors, from aviation to hotels. The easyJet success story is just one example of how this brand has revolutionized industries by offering consumers more for less, and now, you have the chance to be part of the next chapter in this incredible journey.<\/p>\n","protected":false},"featured_media":896,"template":"","alt_categories":[],"completion_status":[5],"class_list":["post-897","alt_investments","type-alt_investments","status-publish","has-post-thumbnail","hentry","completion_status-live"],"acf":[],"_links":{"self":[{"href":"https:\/\/propconnections.co.uk\/wp-json\/wp\/v2\/alt_investments\/897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propconnections.co.uk\/wp-json\/wp\/v2\/alt_investments"}],"about":[{"href":"https:\/\/propconnections.co.uk\/wp-json\/wp\/v2\/types\/alt_investments"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propconnections.co.uk\/wp-json\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/propconnections.co.uk\/wp-json\/wp\/v2\/media?parent=897"}],"wp:term":[{"taxonomy":"alt_categories","embeddable":true,"href":"https:\/\/propconnections.co.uk\/wp-json\/wp\/v2\/alt_categories?post=897"},{"taxonomy":"completion_status","embeddable":true,"href":"https:\/\/propconnections.co.uk\/wp-json\/wp\/v2\/completion_status?post=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}